Firefox is seeing tremendous adoption rates in some parts of the world. In order to perpetuate this growth trend, Mozilla has to continue to find new ways to bring Firefox to a broader audience. Mozilla is tackling this problem from many different angles, but user retention has emerged as a significant priority for the organization's Firefox promotion efforts.

Mozilla's newly formed Enterprise Working Group (EWG) aims to improve the potential for Firefox adoption in businesses. Like Mozilla's user retention plan and ongoing documentation project, the EWG will serve an important function in Mozilla's effort to increase Firefox uptake rates and improve the browser's usability. Specifically, the EWG will attempt to find practical solutions to management and security issues faced by businesses.