Mozilla, the maker of the Internet browser Firefox, is pushing the fourth iteration of their software—armed with real life "firefoxes".

Working with the Knoxville Zoo, Mozilla has adopted two red pandas, dubbed adorably "Cub No. 1" and "Cub No. 2", and are broadcasting their lives 24/7. Alongside the video feed comes adorable footage of the two romping, and a forum to drop suggestions to name the loveable critters.

Firefox has grown steadily in market share over the once-indomitable Microsoft Internet Explorer. Recently, Google's Chrome browser has entered the market, with Firefox and Chrome (and Apple's Safari) chipping away at the IE hegemony. Microsoft Internet Explorer comes pre-installed on all Windows machines. Creative marketing, such as the panda webcam, help push the strictly online companies' products.